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About The Organization
About The Organization
D PORTER METHOD LLC is an omnichannel advertising sales and marketing consultancy specializing in senior-level relationships, go-to-market strategies, new customer acquisition, revenue acceleration, operational excellence, and sales coaching.
About The Founder
About The Founder
Daron Porter is a $400 million+ advertising sales and marketing leader with over 25 years of experience in the industry. He is proficient in data-activated media, SaaS, high-impact creative executions, programmatic advertising, and Web3.0 across social, video, CTV, mobile, display, native, and cable television. Daron has launched both national sales divisions and regional sales offices while recruiting, hiring, and leading high-performing teams for:
Channel Factory - An official YouTube Measurement Program Partner
Meta - Facebook, Instagram, Meta’s Horizon Worlds, WhatsApp
Teads - Global omnichannel outcomes platform for the open internet
Amobee - Global omnichannel cross-channel advertising leader (now DBA Nexxen)
Collective - Premium ad network focused on brand safety (now DBA Zeta Global)
Daron's early sales career includes EarthLink/PeoplePC, The Atlanta Journal-Constitution, and the CNN News & Turner Broadcasting Networks.
Skills & Competencies: Founder | Award Winning People Leader | C-Suite & Senior Level Relationship Nurturer | Revenue Analysis, Forecasting, & Quota Allocation | Cross-Functional Team Connector | Mentor & Career Coach | Brand & Agency Trusted Advisor | Contract Negotiation | Price Management | DSP & SSP | Web 3.0 Pioneer | AI | Thought Leader | Industry Director | DEI Champion | Board Member & Advisor | P&L Management | Digital Transformation
LinkedIn: linkedin.com/in/daronporter/
Let's Work Together!
Let's Work Together!
Daron Porter | Chief Sales & Marketing Consultant, Founder
Email: daron@dportermethod.com
Professional Certifications
Professional Certifications
Harvard Business School
Strategic Sales Management, 2021
Meta
Facebook Certified Digital Marketing Associate, 2021
Introduction to Generative AI, 2024
Google Ads, Search, 2024
Pinterest Media Buyer, 2024
Pinterest Advertising Essentials, 2024
Search Engine Optimization Foundations, 2024
Apple
Apple Search Ads, 2024
GumGum (via Playground xyz)
Fundamentals of Attention in Advertising, 2024
Teads
Teads Ad Manager, 2020
IAB
IAB Digital Marketing and Media Foundations, 2012
Board Participation and Education
Board Participation and Education
Hero Alert
Executive Board, 2023 - Present
Chief Marketing Officer, 2023 - Present
University of Tennessee, Knoxville
Spirit Alumni Council President & Founder, 2025 - Present
Alumni Chapter Secretary, 2025 - Present
Juror, Volunteer 40 Under 40 Awards, 2025
Alumni Chapter Board Member, 2024 - Present
Tennessee Cheer Excellence Fund, 2023 - 2024
University of Tennessee, Knoxville
Bachelor of Arts in Speech Communications
Minor in Business Administration
Four-year scholarship student athlete
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